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5 star, 10 time award winning team


About Us

How did Bridal by OUAB get it's start?

The whole start to Bridal by OUAB was for the goal of making each and every bride feel their absolute most beautiful on their wedding day. When we were first founded by Dana Fletcher, our original name was Once Upon A Beauty thus the OUAB in Bridal by OUAB. We eventually realized our name gave us to much of a fairytale perception (which of course we love) but we also are obsessed with edgier looks, boho looks, glamorous, vintage…. there are just so many styles and we love them all so we wanted to make sure we could portray it all while still keeping our roots!


Dana started this company to help create those perfect moments in life that are capable of producing fireworks. At an early start in her career, she came to find a huge passion for weddings and life's most precious events and wanted to find a way to incorporate more of those moments into her work. Dana has one distinct childhood memory of sitting on a beach at Disney, straight across from Cinderella’s Castle, and watching the fireworks go off in the dark of night, and the castle shimmering behind it. The feeling was irreplaceable. It wasn’t until Dana started to do hair and makeup for people’s most important and intimate life events that this feeling was recreated. When starting this company, she wanted to incorporate these two experiences that made her feel that same unforgettable feeling... and that's when the original Once Upon a Beauty was born. All Dana could ever hope for with newly named Bridal by OUAB is that it allows people to have that same feeling as she did as a little girl on that beach.

What sets Bridal by OUAB apart?

Well first of all, YOUR GETTING MARRIED!! Ahhh, thats so exciting!


Bridal by OUAB is such a special and unique hair and makeup team, you become part of our family and we are genuinely obsessed with weddings and learning all about our brides love stories. It’s seriously our favorite thing besides hair and makeup of course!


But what sets us apart from all the other companies out there?

Well, our founder Dana Fletcher has over 10 years of experience in the bridal beauty industry. What she has learned is that in order to have a successful bridal beauty company with having genuinely happy clients and always keeping them in mind is you must offer a custom stress free beauty experience and that is what we do best!! We know bridal beauty!


We offer a luxury boutique style hair and makeup experience which means you are not just another number in our bottom line, you become part of the OUAB family. It is extremely personalized! We offer on-location services in the comfort of your own home, hotel, or venue just like a true celebrity and we obsesses over the details by offering celebrity quality products with award-winning artist and stylist. We may be a bit bias but they are AMAZING!


We will always offer professional, positive, punctual, and quality services to EVERY client who comes our way. We are dedicated to when your expectations and experience align!


If you are looking for a team who is dedicated to you, your love story, your perfect bridal beauty look, and if you are looking for a team who will keep things real and treat you like a best friend while still being extremely professional than welcome to the OUAB family!! We are so blessed and so thrilled to have you!


We cannot wait to work with you!